The Decision

EQ – Why do companies use controversy to spark interest in their goods or services?

1. The Decision
2. Lebron draws more ire with ad
3. Commercial
4. LeBron’s Nike Commercial Is Amazing, But Will It Help Sell Shoes?
5. What are your thoughts?
6. How about now?

Practice What You Know

EQ – How are economic utility, supply and demand, and the product life cycle connected?

1. Activator: Picture of a ball
2. Assignment Directions (Links are below. Use the back button to navigate)
3. PLC Info
4. Supply and Demand Tutorial
5. NBA Ticket Prices

Product Life Cycle

EQ – What options are available for companies when a product reaches the decline stage of the PLC?

1. Activator: Partner Essay Share
2. Review your notes
3. Q&A
4. Quiz – PLC Stages
5. TPS – A closer look at decline decisions (p. 190-191)
6. Economics in Marketing Project - Storyboard – Create your comic

Supply and Demand and the PLC

EQ – How do the laws of supply and demand affect the Product Life Cycle?

1. Activator: Coke Price Rises With Heat
2. Team Project – Supply and Demand Practice
3. Class Review
4. Foldable – Introduction to the Product Life Cycle
5. TPS – Stages of the PLC

Product Life Cycle

EQ - What is the Product Life Cycle and what defines each stage?
**NOTE: All tasks are to be completed INDIVIDUALLY**

1. Preview Section 7-4
2. Write the Goals
3. Define the Key Terms
4. Write the Intermission questions
5. Read Winning Strategies & answer the question BEFORE reading
6. Read & Take notes
7. Answer the Intermission question *In your notes*
8. Answer the essential questions *In your notes*
9. Answer the Checkpoint Question (p. 109)
10. NetMBA Packet
11. Read the document for understanding
12. Create an outline of the material
13. Write down the questions that you may have

S&D connected to Economic Utility

EQ – What is economic utility?

1. Activator: Economically Speaking: Pumped Up Over Cheap Gas
2. What is the connection to Supply & Demand?
3. What were some Opportunity Costs for the customers?
4. Discussion Question – How many of you would be pleased with this buying experience? Why or why not?
5. Economic Utility- Consumption- Form- Time- Place- Possession
6. Food Experiment: Consumption Utility *
7. Example of Charting Utility
8. Chart your Consumption Utility
9. TOD – What did this experiment illustrate regarding a customer’s economic utility?
10. Looking Ahead: How do you think economic utility impacts supply and demand?
11. TPS – Types of Utility (p. 35)

Economics in Marketing

EQ – How do I explain the concepts of supply demand?

1. Activator: Cell Phone Auction
2. Economics of Supply and Deman Supply and Demand on Prezi
3. Plotting the Supply and Demand Schedules
4. Equilibrium, Surplus, Deficit
5. Knowledge Check
6. What is the Essential Question?
   *******REMEMBER YOUR FOOD ITEM TOMORROW******

PTI Guest Speaker

We had the pleasure of having Mr. David Martin from Pittsburgh Tech speak with us about keys to acheiving success. Students engaged in decision making activities to illustrate what is important when making career based decisions. Students enjoyed Mr. Martin’s speaking style and following his presentation, they discussed what made him an effective speaker. Additionally, students looked beyond Mr. Martin’s message to identify how marketing played a role in his appearance.
For additional information on PTI, including programs and enrollment, please click the link provided below.
http://www.pti.edu/

Ethics Continued

EQ – Did Tylenol act ethically in 1982 when handling a major business crisis?

1. Review Ethics
2. AMA Statement of Ethics
3. Introduction to case study *handout*
4. Tylenol Case Study
5. Toyota Case Study
6. www.prezi.com

Business Ethics

EQ – How do I define ethics and what are the impacts of unethical behavior?

1. Discussion: Decisions Decisions Decisions
2. The Lorax
3. Defining Ethics
4. Discussion: Effects of unethical behaviors

The Profit Equation

EQ – How is profit calculated?

1. Presentations
2. Analysis & Discussion
3. Activator: Monthly Expenses
4. Relating to Business
5. The Profit Equation

Presentations

EQ – What are my strongest presentation skills and what skills do I need to improve?

1. Presentations

-3 Today

-2 Monday

-2 Tuesday

2. Self Analysis