ARE YOU READY?!?!?!

For the FINAL EXAM?

Business Ethics

EQ - How do ethical business practices impact marketing decisions?

1. Quiz Prep
2. Quiz
3. Activator: The Story Behind The Story
4. The Lorax - Full Text
1. Read the Story
2. Identify the elements of business shown throughout the story
3. How do you feel about the Onceler's actions?
5. Ethics Defined
6. Computer Research - Ethics in Sports
• Tiger Woods
• LeBron James
• Kobe Bryant
• NBA Lockout
• Steroids in Baseball
7. TOD - Make a connection between the Lorax and ethics in sports

Prepping for the Final

EQ - How has my learning of marketing improved over the semester?

1. Activator - Show & Tell
2. Introduction to Review Project
3. Assignment of Duties
4. Review your assigned topic and begin creating your mini-lesson plan

Topic List
1.  Marketing Defined & Concept
2.  Marketing Mix
3.  Marketing Economics (Supply and Demand)
4.  Marketing Economics (Utility)
5.  Buyer Behavior
6.  Market Segmentation
7.  Strategies, Tactics, Mission Statement
8.  Sponsorship & Endorsements
9.  Product Mix, Product Lines

Your mini-lesson must include the following elements

• An Essential Question
• An activator that connects your classmates to the content being presented
• Vocabulary Review
• Topic Review
• An activity to practice or apply the concepts
• At least 1 handout
• An assessment (quiz, knowledge check, TOD, etc.) that you will grade and return to your classmates

Marketing Resources

My Band Challenge Continued

EQ - How do we create a marketing plan to generate awareness for a good/service?

1. Nike
2. Review of Swoosh!
3. A look back at your work so far
4. Mini-lesson – Strategies & Tactics
1. Defined
2. Connection to each other
3. Connection to Mission Statement
5. Strategy Development *
1. Utilize pages 261-270 to help develop marketing strategies
2. Your additional handouts may help you too
3. *REMEMBER* What are you and the band trying to achieve by creating this marketing plan?  These strategies must align with the Mission Statement.
6. Tactic Development *
1. Develop at least 5 tactics to execute your strategy for promoting the band
2. See project guidelines handout for additional details
3. *Remember* You may need to incentivize fans to help you
7. Set Promotional Goals
1. What do you hope this promotional plan accomplishes
8. Launching the Marketing Plan
1. Organize the overall promotional plan
2. Create a timetable for implementation
3. Determine your benchmark assessments to determine the success of the plan
4. Establish deadlines to modify and adjust the plan as necessary