PLC Pricing Considerations

EQ - What pricing considerations must be considered at different stages of the product life cycle?

Day 1

1. Activator – How would you find the perfect price for a product?
2. Use your understanding of the PLC to complete the following:
1. In groups of 2-3, identify a famous product (different from any other group’s choice) and where it is in the product life cycle.
2. Research the current price and what factors are influencing the product’s current price.
3. Compose a blog post to reporting your findings.

Day 2

1.  Activator – Reply thoughtfully to at least one other group’s post (more than I agree)
2. Lecture – Price determination
1. Price, cost, profit, markup, markdown, break-even
2. Practice problem
3. AP – How are prices determined?
4. Pricing Calculations Assignment
1. Distribute handout
2. Individually submit a blog comment showing the answers (with computations) to the assignment

Day 3

1. Activator – Ethical Dilemmas
2. Write a personal blog post – Prompt: How should you price your product if it is a life-saving drug?
3. Distribute Rubric
4. Respond thoughtfully to at least 2 peer’s postings (more than I agree/I disagee)

Assessment – Compose a complete summary that answers the EQ.

PLC Analysis

EQ - How can understanding the various stages of the Product Life Cycle assist the development of marketing strategy?

1. Activator - Galaxy S



2. Be A Detective - Determine an answer the essential question by examining the resources provided.
1. Handout
2. Link 1 - Product Life Cycle
3. Link 2 - Marketing Mix
4. **Post Questions to Today's Meet** Click for Direct Link
3.  Google Docs Link
1. User Name - PowerSchool ID
2. Password - DSD + lunch code
4. Class Discussion
5. Use today's findings to analyze the marketing strategy used in Samsung's advertisements
1. Include PLC stage
2. Include elements of the Marketing Mix
3. Brainstorm how Apple may respond
6. TOD - Muddy Points

Trends and Fads

EQ - How does the Product Life Cycle impact marketing teams?

1. Activator -Time Capsule Activity
2. Check out these CrazyFads
1. Review each decade's fads
2. Choose 1 fad from each decade and describe its impact in American culture
3. Research the fad to better your understanding of it.
1. Basic History
2. How it caught on
3. When it ended
3. The projections for 2014
1. Choose 1 of the 20 Forecasted Trends of 2013
2. Explore it in a way that you could lead a conversation about the topic
4. Choose a method to share your learning by the end of class.