Final Exam Prep

EQ - How has my learning of marketing improved over the semester?

1. Activator - Show & Tell
2. Introduction to Review Project
3. Assignment of Duties
4. Review your assigned topic and begin creating your mini-lesson plan

Topic List
1.  Marketing Defined & Concept
2.  Identifying a Target Market & Buyer Behavior
3.  Marketing Mix
4.  Strategies, Tactics, Mission Statement
5.  SWOT Analysis
6.  Branding & PLC
7.  Sales Pitch
8.  Sponsorship & Endorsements
9.  Marketing Plan

Your mini-lesson must include the following elements

• An Essential Question
• An activator that connects your classmates to the content being presented
• Vocabulary Review
• Topic Review
• An activity to practice or apply the concepts
• At least 1 handout
• An assessment (quiz, knowledge check, TOD, etc.) that you will grade and return to your classmates

My Band Challenge - Final Marketing Project

This project will allow each of you to create a marketing strategy for an up-and-coming musician.  You may choose a band from the Launch Music Conference website or use a band with members from DHS.

1. Activator - If you could listen to one song right now...
2. Project Instructions *Review Handout*
3. TPS - Textbook p. 256-259
1. Independently Read for Understanding (Take Notes)
2. Discuss the reading with a partner
3. Class discussion
4. Choose a band from the LAUNCH website
5. Assess the band's current use of the 4 P's
1. Visit the band's site
2. Create a sim-card foldable to organize the 4 P's you see
3. Create a bulleted SWOT Analysis
6. Mini-lesson – Market Segmentation
1. Process of Market Segmentation
2. Purpose
7. Defining the Target Market *
1. Identify the band's target market using the methods of segmentation
2. Justify this decision in a one paragraph response
3. Remember *This market must be meaningful*
8. Mini-lesson – Mission Statements
1. The nature of the business
2. The reason it exists
9. Mission Statement Development *
1. What does the band do (Be absolutely specific - we know they make music, but what separates them from everyone else?)
2. Establish goals for the band (Why does this band exist)
10. Mini-lesson – Strategies & Tactics
1. Defined
2. Connection to each other
3. Connection to Mission Statement
11. Strategy Development *
1. Utilize pages 261-270 to help develop marketing strategies
2. Your additional handouts may help you too
3. *REMEMBER* What are you and the band trying to achieve by creating this marketing plan?  These strategies must align with the Mission Statement.
12. Tactic Development *
1. Develop at least 5 tactics to execute your strategy for promoting the band
2. See project guidelines handout for additional details
3. *Remember* You may need to incentivize fans to help you
13. Set Promotional Goals
1. What do you hope this promotional plan accomplishes
14. Launching the Marketing Plan
1. Organize the overall promotional plan
2. Create a timetable for implementation
3. Determine your benchmark assessments to determine the success of the plan
4. Establish deadlines to modify and adjust the plan as necessary

Endorsements Part 2

EQ - How does a marketing team evaluate a potential endorsement candidate?

1. Activator - 
2. Knowledge Check - Sponsorships vs. Endorsements (TPS)
3. Got Milk Assignment
4. TOD - Muddy Points

Got Milk Assignment

 Part 1

• Identify the Target Market for the Got Milk campaign
• Analyze the target market and choose a candidate to endorse milk
• Identify at least 4 reasons why you chose this candidate
• What do we know about this ad? (Legally)
• What are 2 disadvantages of using this person for this ad? (FACTS)

Part 2

• Find an image of a Got Milk ad (appropriate for school)
• Study the ad to determine its core components (what makes it work)
• Create a Got Milk ad using your chosen candidate (must use technology to create the ad)

Intro to Endorsements

EQ – How are endorsements different from sponsorships?

1. Activator: Peyton Manning
2. Preview - Advanced Organizer: 11-2 Sponsorship and Endorsements
1. Foldable
2. Textbook (p. 290-292)
3. Discussion Question - Based on the reading, what do we know about the Mastercard Ad?
4. Intro to Endorsements
5. Collaborative Pairs - Discovery Reading
1. Discovery Questionnaire
1. Defining endorsements
1. Pros & Cons of endorsements
6. Discussion Question - How do endorsements impact you and your buying behaviors?
7. Discussion Question - Do current cultural trends impact the way products and services are endorsed?  Explain your thoughts.
8. Debriefing
1. What are your thoughts regarding celebrity endorsements?
1. Positive?
2. Negative?
2. What are some concerns you may have regarding endorsements?
9. Discussion Question - Caveat emptor means "Let the buyer beware."  Use your understanding of endorsements to explain the importance of this Latin phrase.
10. TOD - Answer the EQ