Project Based Assessment - Midterm

EQ - How do I develop an equitable brand?

1. Activator - Splashdown: Marketing Concepts learned throughout our current semester
2. Introduction to Assessment Project - Welcome to NFL (or a pro league of your choice)
3. Part 1 - Target Market Analysis - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Identify 5 U.S. cities in which no team currently exists
2. Evaluate the market by completing a full analysis of the potential market (remember the methods of market segmentation)
3. Analyze the inhabitants of EACH city, its current infrastructure, the needs and wants of the market, etc.)
4. Compare and contrast the results of your research and justify your decision identifying the most meaningful target market. (Include a SWOT analysis with analysis)
5. Summarize this process in writing (Google Drive)
4. Activator – TPS – What makes a great location for a pro stadium?
5. Part 2 - Location Analysis (Transportation Systems, Local Businesses,No flood zone,Etc.)
1. Introduction to Google Maps - Use Google Maps to show the location of the stadium within your chosen city
2. Introduction to Screen Shots – Create a detailed image to indicate the proposed location for a new NFL stadium
6. Activator – NFL Team Name Puzzle
7. Part 3 - Brand Development
1. What’s in a name?
2. Use your market analysis to develop a Brand for your new franchise (based on the history, heritage, or cultural identity of the city's inhabitants)
3. Using a uniform design generator create a uniform for your franchise - Choose colors that match this area for your uniform
8. Activator – Sell this pen
9. Part 4 - Introduction to Sales
1. Characteristics of an effective presentation
2. 10 Principles for the Best Sales Pitch Ever (Reading Apprenticeship)
3. Overview of Prezi
4. Prepare a Prezi as a Sales Pitch to announce the newest franchise and garner support of other league owners.
10. Part 5 - Presentations

Collaborative Branding Project

EQ - How is a competitive brand established?

1. Activator - TPS Splashdown:  What is the purpose of a brand?
2. AP - How is a competitive brand established?
3. Intro to Collaborative Branding Project
1. You have been hired as a brand developer for a new Family Entertainment Center (FEC) opening in a city with a population of approximately 200,000. Provide a branding package for the owners that would include a name for the FEC, logo, theme, store front design, interior and exterior signage, menu boards (product offering), and website.
2. Create a marketing mix to launch your FEC using your understanding of the PLC.  Justify each decision you are making.
4. Resources:
1. Close Reading - OKC to be Named "Thunder"
2. Webinar Content - IAAPA Family Entertainment Center Trends:  The Next Big Thing (begin on slide 14)
3. Graphic Design Tool - Canva
4. Website Builder - Wix
5. Brief Presentations of project results *Details to follow*
6. Debriefing