Collaborative Branding Assignment

EQ - How is a competitive brand established?

1. Activator - TPS Splashdown:  What is the purpose of a brand?
2. AP - How is a competitive brand established?
3. Intro to Collaborative Branding Project
1. You have been hired as a brand developer for a new Family Entertainment Center (FEC) opening in a city with a population of approximately 200,000. Provide a branding package for the owners that would include a name for the FEC, logo, theme, store front design, interior and exterior signage, menu boards (product offering), and website.
2. Create a marketing mix to launch your FEC using your understanding of the PLC.  Justify each decision you are making.
4. Resources:
1. Close Reading - OKC to be Named "Thunder"
2. Webinar Content - IAAPA Family Entertainment Center Trends:  The Next Big Thing (begin on slide 14)
3. Graphic Design Tool - Canva
4. Website Builder - Wix
5. Brief Presentations of project results *Details to follow*
6. Debriefing

Intro to Branding

EQ - How can a well-developed brand influence buyers?

1. March Madness - Brackets
2. Branding Exploration
1. The Madness of the NCAA's Branding
2. NCAA Branding - Part 2
3. How much do companies leverage the popularity of the tournament?
3. Active Reading - What is a brand? (Reading Apprenticeship)
1. write questions you have
2. Unknown words
3. Key ideas
4. Summarize after each section
5. Jot notes in the margins
4. Activator: Logo Quiz websites
1. http://www.logoquiz.net/
2. Logo Quiz 2
1. How did you know all of these?
2. What story do these logos tell?
5. AP - Comprehension Questionnaire
1. Discussion Questions Part 1
1. What is a brand?
2. How has the term "brand" transformed throughout history?
3. How can a person in the marketing field create an effective brand?
2. Discussion Questions Part 2
1. Should you consider developing a brand for yourself? Explain.
2. Do you currently have any personal branding? Explain.
6. Project - Your Personal Brand
1. How do you view yourself?
2. How do others view you?
3. Are these views congruent?  Why or why not?
4. How do you want to be viewed?
7. Prepare to develop a personal brand
1. In what channels (Place) do you currently have personal branding?
2. Analyze your current branding using SWOT Analysis.
3. Consider your various customer segments.
4. Identify what matters most to these customer segments.
5. Identify your current Marketing Mix.
8. Brand Development
1. Use the handout to generate ideas for your brand.
2. Show us what you can do.  Do it!