Online Learning Week 4

Design Your Own ALL IN Challenge Prize Package

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Due: Friday, April 24, 2020 at 11:59 pm

What is the ALL IN Challenge?

The ALL IN Challenge aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.

DIRECTIONS: Complete the following (you choose how to create and submit your work)

1. Review several prizes to see what patterns exist among the offerings.
2. If you had no limitations at all, what would you want to see offered?
3. Design a prize package for the ALL IN Challenge
4. Tell why you included each item of your prize package.
5. How much money do you think your prize package could raise?
6. How would you share this with the world to encourage a target market to compete to win?

NOTES:

• Feel free to explore the websites linked below to find information.
• Search #ALLINCHALLENGE on twitter to do some market research
• How you create and submit this is 100% up to you - be creative and have fun

Online Learning - Introduction to Sales

Introduction:

Selling skills are critical in organizations that rely on ongoing buying from customers or clients. The ability to build relationships with customers, persuade them to make purchases and generate repeat business is at the heart of selling. Sales is a component of a company's marketing and promotions.

Overview:

This week's activities are designed to help you begin developing skills related to selling effectively.  As we have learned in the past, people don't want to be sold.  Additionally, sales reps. often have negative reputations because of using "broken marketing."  The goal is to learn about selling and grow your individual skill set.  

These activities are designed to take 30 minutes or less per day; the equivalent of 2.5 hours for the week.  Please communicate with me if you are having difficulties or are feeling overwhelmed.  I've got your back in all of this...I PROMISE.

Office Hours:

1. Monday - Friday (10:00 - 10:30 am & 2:00 - 2:30 pm)
2. By Appointment (Message me via Schoology to Request a Meeting)

EQ - How do I develop an effective sales pitch?

1. Sales Activity 1: Sell The Pen
1. Before Learning Anything New - Create a Flipgrid to sell the pen (the specific pen is attached to the Flipgrid)
2. Create a post for this discussion board that includes the following (Please number the items to make it easy for everyone to follow):
   1. What went well with your sales pitch? 
   2. If you could do this again, what could be improved?
   3. Watch your classmates' videos and identify patterns you notice.
   4. Submit brief summary of these pattens and then submit your post
3. Submit brief summary of these pattens to thee "Pattern Recognition Discussion Board"
2. Sales Activity 2: Marketing is Broken - Yeah...I said it. So did Michael Brenner (Who is he?)
1. Video - Reflection Questions:
1. Why does Mr. Brenner believe "Marketing Is Broken?"
2. How has our class prepared you for this unbroken approach to marketing? (Post response to "Marketing is Broken Discussion Board"
2. Complete the reflection questions


3. Sales Activity 3: The Consumer Buying Process (Understanding how people really buy things)
1. Intro to Selling - Read For Understanding
1. Customer First Approach - Article - Consumer Buying Decisions
2. Vocabulary Supplement - Quizlet (Key Terminology/Topics)
2. Analyze your initial Flipgrid:
1. What would Michael Brenner think about your initial video? Provide at least one specific thing that you did that he would talk about.
2. What did you assume regarding your customers' needs?
3. What step(s) of the sales funnel did your message focus?
4. What changes would you make to use "Unbroken Marketing" to sell the pen?
4. Sales Activity 4: Sell This Pen Part 2 - FlipGrid
   1. Apply your learning to create a new sales pitch to sell the pen.
   2. Watch at least 2 of your classmates videos AND provide meaningful feeback to them as your post to this discussion board.