EQ - What pricing considerations must be considered at different stages
of the product life cycle?
Day 1
- Activator – How would you find the perfect price
for a product?
- Use your understanding of the PLC to complete the
following:
- In groups of 2-3, identify a
famous product (different from any other group’s choice) and where it is
in the product life cycle.
- Research the current price and
what factors are influencing the product’s current price.
- Compose a blog post to
reporting your findings.
Day 2
- Activator – Reply thoughtfully to at
least one other group’s post (more than I agree)
- Lecture – Price
determination
- Price, cost, profit,
markup, markdown, break-even
- Practice problem
- AP – How are prices
determined?
- Pricing Calculations
Assignment
- Distribute handout
- Individually submit a
blog comment showing the answers (with computations) to the assignment
Day 3
- Activator – Ethical
Dilemmas
- Write a personal blog
post – Prompt: How should you price your product if it is a life-saving
drug?
- Distribute Rubric
- Respond thoughtfully to
at least 2 peer’s postings (more than I agree/I disagee)
