Target Markets Pt. 2

EQ – What is a target market and how are target markets determined?

1. Knowledge Check – Target Markets, Segmentation, Assumptions
2. Discussion – What is a target market? – Market segment? – How are markets
3. segmented? *Flow chart* – Market Assumptions
4. Meaningful Market Segments
5. How: Methods of Segmentation
6. Time Out (p. 105)
7. Determine Facebook’s target market(s). Prove it.