Market Segmentation Continued

EQ – How are target markets determined?

1. Review 4-3 Preview
2. Section 4-3 Knowledge Check
3. Activator - Chalk Board Archery
4. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
5. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
6. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
7. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?
8. Homework - Determine Burton’s target market