- Review 4-3 Preview
- Section 4-3 Knowledge Check
- Activator - Chalk Board Archery
- Discussion- What is a target market?
- Market Segmentation Process *
- Assumptions (Why do we use market segmentation?)
- Qualifiers (How do we know if our selected target market is meaningful?)
- Try one together
- Discussion Question - What characteristics did we use to segment the market?
- TPS - Methods of Market Segmentation
- Demographic
- Geographic
- Psychographic
- Behavior-based
- TPS - Show what you know: What methods of market segmentation did we use to determine the target market?
- Homework - Determine Burton’s target market
Wednesday, September 14, 2011
Market Segmentation Continued
EQ – How are target markets determined?
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