Understanding Buyer Behavior

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
5. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
6. Google’s Super Bowl Ad
7. Discussion – Understanding Buyer Behavior – Consumer Spending Habits
• Opportunity Cost
• Buying Motives
8. OYO -How this has effected you.
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase