Business Ethics

EQ - How do ethical business practices impact marketing decisions?

1. Activator: The Lorax - Full Text
1. Read the Story
2. Identify the elements of business shown throughout the story
3. How do you feel about the Onceler's actions?
2. Ethics Defined
3. Computer Research - Ethics in Sports
• Tiger Woods
• LeBron James
• Kobe Bryant
• NBA Lockout
• Steroids in Baseball
4. TOD - Make a connection between the Lorax and ethics in sports