EQ - How did the Tylenol Crisis of 1982 impact business decisions today?

1. Activator: Q & A
2. Ethics Quiz
3. Presentations

EQ -  How does economic theory impact marketing decisions?

1. Activator: Preview Section 2.1
• Write the Goals
• Bold/Underlined/Italics
• Define Key Vocabulary
• Read
• Complete Intermission Questions
2. TOD - Two things I learned today are ______ and ______.  The most important thing I learned today is __________.