Monday, November 14, 2011

EQ - How is a product mix developed?
  1. Activator - Ghost Busters Story
  2. Mini-lesson - Marketing Mix
  3. Product Focus
  4. Finalize a Superhero & Villain - Superhero Generator
  5. Justify your characters' looks in a half page summary
  6. Create a product line for your superhero story
    • Elements of Product Focus
    • Pricing Strategy
    • Channels of Distribution
    • Promotional Ideas
  7. PowerPoint Presentation to share your work
    • Story
    • Superhero & Villain Design
    • Product Line
    • Marketing Mix

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