Marketing Lesson from Santa

Today we will watch our final three presentations.  Following the presentations we will explore the marketing lessons we can learn from

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EQ - How can Santa help us become marketers.

1. Activator:
2.   Where else do you see Santa in advertisements?
3. Lessons from Santa
1. Take notes (You must contribute something to our class discussion)

Presentations

EQ - How effectively can I present information to an audience?

1. Activator: Partnership Activity - What elements need to be finished on our BCS presentation?\
2. 20 minutes of final prep time
3. Community Reading
4. Audience Guidelines
5. Presentation - Random Selection

SWOT Quiz and College Bowl Series Project

EQ –  How does a college SWOT analysis to differentiate itself to potential students?

1. Students will partner up and select a College Bowl Series Game
1. LSU v. Alabama
2. Oklahoma St. v. Stanford
3. Clemson v. West Virginia
4. Michigan v. Virginia Tech
5. Wisconsin v. Oregon
6. Boise St. v. Arizona St.
7. Iowa St. v. Rutgers
8. SMU v. Pittsburgh
9. Kansas St. v. Arkansas
10. FIU v. Marshall
11. BYU v. Tusla
12. Baylor v. Washington
13. Virgina v. Auburn

**There is an uneven number of students. One student will need to pick one of the two teams in the game**

2.      Partners will pick which team they will research

3.      Access college websites (Use Google if necessary) to find information as follows:

a.      Description (History, Size, Rural/Urban, Reputation, Etc.)

b.      Academics (Majors of Study)

c.       Admissions Requirements

d.      Cost of Courses

e.      Campus Life

f.        Sports and Extracurricular Activities)

g.      Other (climate, distance from home, local attractions, etc.)

4.      Take DETAILED notes of each topic

5.      If you finish your research, you may begin planning your PowerPoint or Prezi

**Project Due by beginning of class Monday**

Check For understanding

SWOT Analysis

EQ – What is SWOT analysis and why does it matter?

1. Activator: Self Reflection
2. Introduction to SWOT Analysis
        – Read the webpage (p. 1-4)
        – Complete the Check for Understanding Questions
3. TOD – Summarize your reading in a full paragraph
4. View the following website
   CLICK HERE FOR SWOT ANALYSIS WEBSITE
5. Select and Read 2 of the 5 examples
6. TPS – Summarize in your own words the SWOT analysis for the 2 companies

SWOT Analysis of Kroger Co.

Push v. Pull Strategy

EQ - How is a push strategy different than a pull strategy?

1. Activator - Tug of War
2. TPS - Introduction Push v. Pull
3. Internet Search - Find 3 examples of both push and pull strategies used in marketing
4. Class Discussion
5. Create a study guide

Real Life Marketing Strategy

EQ - How does Nike demonstrate the importance of a well planned and executed marketing strategy?

1. Activator - Brainstorming (Think Nike)
2. DDAP - Phil Knight: Reinventing Sports Marketing
1. Summarize the article
2. Make the connections to class
1. Identify the elements of marketing
2. What was Nike's marketing strategy?
3. Identify elements of the article that supports the marketing strategy.
4. What tactics did/does Nike employ to carry out its strategy?
3. What are your thoughts about Nike's Marketing Strategy
3. Discussion
4. A Deeper Look - His Airness
5. Advanced Organizer
6. Class Discussion

Implementing Strategies

EQ – How are strategies used when creating marketing tactics?

1.  Activator - War Talk
2. Read Examples of Marketing Strategies & Tactics 
3. Class Discussion
4. Activator - Q & A
5. Quiz
6. Community Reading
7. Developing Tactics
8. TOD – One thing I learned today - Explain what you learned – The most important thing I learned today is…

Strategies, Tactics, and the Mission Statement

EQ – How do marketers determine direction and focus for a marketing plan?

1. Mini-Lesson: Concept review (MCD’s Strategies & Tactics)
2. Flowchart Creation
3. DHS Mission Statement
4. Elements of Mission Statement
5. MCD’s Mission Statement
6. Discussion Question: How does MCD’s mission statement implement the company’s strategy?
7. Create a Mission Statement for the Donegal High School Cafeteria
8. Identify a potential marketing strategy
9. Assess how the marketing strategy connects with the mission statement
10. Class Discussion
11. Illustrate with connections **Handout**

Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics