Real Life Marketing Strategy

EQ - How does Nike demonstrate the importance of a well planned and executed marketing strategy?

1. Activator - Brainstorming (Think Nike)
2. DDAP - Phil Knight: Reinventing Sports Marketing
1. Summarize the article
2. Make the connections to class
1. Identify the elements of marketing
2. What was Nike's marketing strategy?
3. Identify elements of the article that supports the marketing strategy.
4. What tactics did/does Nike employ to carry out its strategy?
3. What are your thoughts about Nike's Marketing Strategy
3. Discussion
4. A Deeper Look - His Airness
5. Advanced Organizer
6. Class Discussion