- Activator - Dream Purchase
- Opportunity Cost
- TPS Discussion - Why do you want your Dream Purchase?
- Buying Motives
- TPS Discussion - What type of purchase is your Dream Purchase?
- Intro Maslow's Hierarchy of Needs*
- Discussion - How do marketers use this information?
- TOD - Muddy Points
Thursday, January 26, 2012
Buyer Behavior
EQ – Why is it important to understand buyer behavior when making marketing decisions?
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