Case Study Discussions

EQ - What patterns can be identified in the 3 case studies reviewed in class?

1. Activator - FBLA uses Entertainment Marketing to raise $500
2. Take-home quiz collection
3. Discuss BK
4.  Discuss Dogswell
5. Identifying Strategies TPS
1. Identify strategies used by BK
2. Identify strategies used by Dogswell
3. Review strategies used by Nike
4. What have all 3 companies done similarly to one another?
6. Introduction to Marketing Strategy Project