SWOT Analysis

EQ – Why is SWOT analysis an important tool for developing marketing strategy?

1. Handout
2. Introduction to SWOT Analysis
        – Read the webpage (p. 1-4)
        – Complete the Check for Understanding Questions
3. TOD – Summarize your reading in a full paragraph
4. View the following website
   CLICK HERE FOR SWOT ANALYSIS WEBSITE
5. Select and Read 2 of the major company SWOT analyses
6. TPS – Summarize in your own words the SWOT analysis for the 2 companies