The Marketing Concept at Work

EQ - How can SWOT analysis be used to develop marketing efforts that satisfy the marketing concept?

1. Activator - Alex's Lemonade
2. People First
1. Marketing Case Study
2. Why does this matter? *HINT - Do the math*
3. The Marketing Concept
3. Hot Seat
1. What is marketing?
2. How can a SWOT analysis help a company develop its marketing efforts?
3. How can a SWOT analysis be used to satisfy the marketing concept?
4. Burger King Case Study
1. Using only the case study handout, infer what BK's SWOT analysis may have looked like.
2. People First - What did BK determine the customers wanted? (beyond better fries)
3. Satisfying the Marketing Concept - List the various marketing efforts used in this case study AND explain how these efforts were used to satisfy customer needs and wants.
5. Extended Thinking *Handout*
6. TOD - Answer the EQ