Marketing & The Marketing Concept

EQ - How can SWOT analysis be used to develop marketing efforts that satisfy the marketing concept?

1. Revisiting Yesterday's TOD
2. Activator: Personal SWOT Analysis
3. TPS - Business Connections - SWOT in Marketing *The World of Marketing*
4. Reading Guide
5. TPS - Show What You Know - Visual Literacy
1. TPS
2. Post-It Collage
6. Defining Marketing
1. Goods vs. Services
2. Transaction
7. Back to Visual Literacy - Discussion Questions
1. Why were the balloons created by each company?
2. What did the company hope to achieve?
3. How did the company know that this might be an effective marketing tool?
8. People First
1. Marketing Case Study
2. Why does this matter? *HINT - Do the math*
3. The Marketing Concept
9. Intermission TPS
1. What is marketing?
2. How can a SWOT analysis help a company develop its marketing efforts?
3. How can a SWOT analysis be used to satisfy the marketing concept?
10. Burger King Case Study
1. Using only the case study handout, infer what BK's SWOT analysis may have looked like.
2. People First - What did BK determine the customers wanted? (beyond better fries)
3. Satisfying the Marketing Concept - List the various marketing efforts used in this case study AND explain how these efforts were used to satisfy customer needs and wants.
11. Extended Thinking *Handout*
12. TOD - Answer the EQ