Endorsements

EQ – How are endorsements different from sponsors?

1. Activator: Peyton Manning
2. Preview - Advanced Organizer: 11-2 Sponsorship and Endorsements
3. Based on the reading, what do we know about the "Nothing But Net Ads"
4. Intro to Endorsements
5. Collaborative Pairs - Discovery Reading
6. Discovery Questionnaire
1. Defining endorsements
2. Pros & Cons of endorsements
7. Discussion Question - How do endorsements impact you and your buying behaviors?
8. Discussion Question - Do current cultural trends impact the way products and services are endorsed?  Explain your thoughts.
9. An expert's opinion - Click Here
1. What is the author's perspective on Celebrity Endorsements?
2. Site at least 2 examples that support this perspective.
10. Debriefing
1. What are your thoughts regarding celebrity endorsements?
1. Positive?
2. Negative?
2. What are some concerns you may have regarding endorsements?
11. TOD - Caveat emptor means "Let the buyer beware."  Use your understanding of endorsements to explain the importance of this Latin phrase.