Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Guidelines for today's class
1. Today's Meet
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics
7. Effective Planning: Group 1 - Today's Meet
8. Situational Analysis: Group 2 - Today's Meet
9. Marketing Plans: Group 3 - Today's Meet
10. Articulating Strategy: Group 4 - Today's Meet

Additional Food For Thought - Why Your Mission Statement Probably Stinks