Project Extra Innings

Your advertising company has been asked to design an attention-getting and income-producing promotional campaign for the National Wheelchair Basketball Association (NWBA).

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Work as a team of 2-3 to complete the following activities.

1. Using the Internet, research the history of wheelchair basketball.  Learn how and when it started and how it has expanded over the years.  Be sure to learn how it has included women and college students.  Make notes about its tournaments and championships, and include information about its star athletes.  Find out the market size of citizens in the U.S. who use wheelchairs.
2. Write an OUTLINE of points you think the public would be interested to know.
3. Help the NWBA determine its promotional goals.
4. Determine how, through promotion, the NWBA might move from a niche market to a mainstream market.
5. Write a one-page publicity piece about the NWBA to send to major newspapers across the country.
6. Through your research, determine at least 2 potential, influential endorsers.
7. Prepare a proposal for 3 major corporations, asking for their sponsorship for the next NWBA championships.

**Please remember to incorporate your learning and understanding of sponsorships and endorsements into your team's work**

Visit the NWBA @ www.nwba.org