Branding

EQ - Why is branding important?

1. Activator - Connect the dots
1. How does the NFL project demonstrate how marketers use the market segmentation process?
2. We know that a meaningful market must have buying power, a willingness to buy, and the authority to buy.  Does your target market serve as a meaningful market?  How do you know?
2. Famous Logo Quiz
3. Active Reading - The Basics of Branding
1. Write questions you have
2. Unknown words
3. Key ideas
4. Summarize after each section
5. Jot notes in the margins
4. Comprehension Questionnaire
5. Perception vs. Reality
6. Project Connection
1. Team Name
2. Color Scheme
7. Project Work Time