Sports Camp

EQ - What makes a promotional brochure effective? For the target audience?  For sponsors?

1. Activator - Team Knowledge Check
1. Define: Sponsorship
2. 5 reasons why a company might sponsor an event/organization
3. Why sponsorship works
4. Define: Gross Impressions
5. Define: Return on Investment
6. How does a sponsorship search incorporate the market segmentation process?
2.  5 minute project review (Your corporate sponsor)
1. Review your work
2. Prepare a 30 second presentation to explain your sponsorship agreement
1. Your location
2. Your Corporation
3. What they want
4. How you help them get what they want
5. What you are asking in return
3. 30 second presentations
4. Project Introduction
5. Fantasy Team Standings
6. Select the MVP of your team to host the camp
7. Create a three fold brochure (both sides)
        - Includes camp events – Click Here for a sample
        - Lists 4 local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology
8. Update your sponsorship proposal letter to send to one of the local businesses