Strategy and Tactics

EQ - How are marketing tactics created?

1. Activator - Muddy Points Review
2. Tournament of Core Functions
3. Quiz 
1. List the Core Functions
2. Define Each
3. Identify evidence from the BK case study indicate the company includes each of the core functions when developing marketing strategy
4. Evaluating marketing strategy
1. Choose a company
2. Identify its Mission Statement
3. Identify tactics used to market the company's product(s)
4. Identify the marketing strategy employed by the company
5. Share with the class
6. Create a new tactic to connect this company to its customers