Keeping Customers

EQ - How does a business keep its customers?

1. Activator - Chalk Talk: Brainstorm a list of businesses that cater to teens.
2. Discovery Project
   
   DIRECTIONS:  Work with a partner to identify two businesses that cater to teenagers.  One business should sell goods and the other services.  Use the seven marketing functions to explain how each business caters to its customers.  How effective are the businesses in satisfying their customer' needs and wants.  Develop a rating scale to present your finding.
   
   
   • Which two businesses will you identify?
   • How will you use the marketing functions to evaluate each business?
   • What is the importance of a target market to these businesses?
   • Develop a customer persona for each company.
   • How will you devise a rating scale to determine the effectiveness of satisfying customers' needs and wants?
   • How will you present your findings?
3. Debriefing
1. What was the easiest part of the project?
2. The most difficult? (List on the board)
3. What made it difficult?
4.  Collaborative Pairings (Help another group)
4.  Finalize Discovery Project
5. TOD - 1/2 Sheet Response
• Why is it important for businesses to follow the marketing functions?