Marketing Plans

Today’s lesson content will refine your understanding of Marketing Plans.  

The substitute will distribute the Chapter 2 packet and review the following items with you.

1. The Visual Summary (page 1 of the packet) shows the elements of a Marketing Plan and a review of Market Segmentation. 
   2.      Preview Review and Activities (page 2 of the packet) shows an outline of the materials needed for the rest of the week.
   3.      Active reading requires YOU to:
   1.      Highlight key words and ideas
   2.      Underline, Circle, or otherwise indicate items they do not understand
   3.      Jot summary points and/or questions in the margins
   4.      Summarize each section as its read and understood
   4.     Actively read pages 3-7 of the packet.
   5.      On a separate sheet of paper, complete the following items:
   1.      Review Key Concepts - #1 & 3
   2.      Practice Academics – 4 & 5
   3.      Page 2 of the packet – Assess for Understanding 1-8