Customer Persona

EQ - How is a customer persona created?

1. Activator –  Frito-Lay
• Why are teens receiving so much attention from companies?
• What caused Frito-Lay to choose some of the partnerships it did?
• List 2 forms of technology used by Frito-Lay to capture the attention of teen?
• Would these technologies be the best way to reach teens today? Why or why not?
2. Revisiting yesterday’s TOD: What problems do you see in using yesterday's method of evaluating individuals?
3. Introduction of Essential Question
4. Preview Key Words
• Customer
• Consumer
•  Market
• Market Segments
5. TPS - Introduction to Methods of Segmentation (103-105)
• Demographics
• Geographics
• Psychographics
• Behavior-base
6. Try it Frito-Lay
7. Class Discussion
8. With a Partner – Choose a sports or entertainment company (not Nike) and assess the core customer base using the methods of segmentation
9. Class Share
10. Muddy Points Grab Bag

Homework – Parent Product Interview

Welcome to Sports and Entertainment Marketing

EQ - How is developing an understanding of a customer persona important to marketing?

1. Intro to Mr. Hill
2. Student Quotes
3. Student Personal SWOT
4. Intermission – Get to know a classmate
5. LeBron James & Jay-Z evaluation
• Describe these individuals
• Look closer
6. What’s The Point (Connection to Marketing)
7. Project Descriptions
8. Syllabus Review
9. TPS – What are you most looking forward to about S & E Marketing
10. Assessing others 
11. TOD – What problems do you see in this method of evaluating individuals?

Good Luck!

Prepping for the Final

EQ - How has my learning of marketing improved over the semester?

1. Activator - Show & Tell
2. Introduction to Review Project
3. Assignment of Duties
4. Review your assigned topic and begin creating your mini-lesson plan

Topic List
1.  Marketing Defined & Concept
2.  Marketing Mix
3.  SWOT Analysis
4.  Marketing Economics (Utility & Product Life Cycle)
5.  Buyer Behavior
6.  Market Segmentation
7.  Strategies, Tactics, Mission Statement
8.  Sponsorship & Endorsements
9.  Marketing Plan

Your mini-lesson must include the following elements

• An Essential Question
• An activator that connects your classmates to the content being presented
• Vocabulary Review
• Topic Review
• An activity to practice or apply the concepts
• At least 1 handout
• An assessment (quiz, knowledge check, TOD, etc.) that you will grade and return to your classmates

Helpful Links

DIY Marketing Plan

Kickstarter Idea

Ideas and Resources

Online Marketing Tips

Rules of Social Media Marketing

My Band Challenge

This project will allow each of you to create a marketing strategy for an up-and-coming musician.  You may choose a band from the Launch Music Conference website or use a band with members from DHS.

1. Activator - Fantasy Football Winners
2. Project Instructions *Review Handout*
3. TPS - Textbook p. 256-259
1. Independently Read for Understanding (Take Notes)
2. Discuss the reading with a partner
3. Class discussion
4. Choose a band from the LAUNCH website
5. Assess the band's current use of the 4 P's
1. Visit the band's site
2. Create a sim-card foldable to organize the 4 P's you see
3. Create a bulleted SWOT Analysis
6. Mini-lesson – Market Segmentation
1. Process of Market Segmentation
2. Purpose
7. Defining the Target Market *
1. Identify the band's target market using the methods of segmentation
2. Justify this decision in a one paragraph response
3. Remember *This market must be meaningful*
8. Mini-lesson – Mission Statements
1. The nature of the business
2. The reason it exists
9. Mission Statement Development *
1. What does the band do (Be absolutely specific - we know they make music, but what separates them from everyone else?)
2. Establish goals for the band (Why does this band exist)
10. Mini-lesson – Strategies & Tactics
1. Defined
2. Connection to each other
3. Connection to Mission Statement
11. Strategy Development *
1. Utilize pages 261-270 to help develop marketing strategies
2. Your additional handouts may help you too
3. *REMEMBER* What are you and the band trying to achieve by creating this marketing plan?  These strategies must align with the Mission Statement.
12. Tactic Development *
1. Develop at least 5 tactics to execute your strategy for promoting the band
2. See project guidelines handout for additional details
3. *Remember* You may need to incentivize fans to help you
13. Set Promotional Goals
1. What do you hope this promotional plan accomplishes
14. Launching the Marketing Plan
1. Organize the overall promotional plan
2. Create a timetable for implementation
3. Determine your benchmark assessments to determine the success of the plan
4. Establish deadlines to modify and adjust the plan as necessary