Thursday, January 30, 2014

Welcome to Sports and Entertainment Marketing

EQ - How is developing an understanding of a customer persona important to marketing?

  1. Intro to Mr. Hill
  2. Student Quotes
  3. Student Personal SWOT
  4. Intermission – Get to know a classmate
  5. LeBron James & Jay-Z evaluation
    • Describe these individuals
    • Look closer
  6. What’s The Point (Connection to Marketing)
  7. Project Descriptions
  8. Syllabus Review
  9. TPS – What are you most looking forward to about S & E Marketing
  10. Assessing others 
  11. TOD – What problems do you see in this method of evaluating individuals?

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