MLB Camp

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.

The team wants to capture an audience compiled of boys ages 10-16.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the baseball camp and attract the target market AND establish positive relationships with local businesses.

To begin this project, we will review our Fantasy Baseball Standings.  Please use the following links to find your football team's results.  Your goal is to identify your team's most valuable player; the MVP.

Fantasy Baseball

That player will be the featured athlete at your sports camp.

The following tasks are required.

1. Select the MVP of your team to host the camp
2. Create a tri-fold brochure (both sides) using Publisher or Word
        - Includes camp events – Click Here for a sample
        - Lists 4 local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology

PLEASE NOTE - Those who have chosen an alternative event

1. Choose a person/band to represent your event
2. Create a brochure using Publisher or Word (feel free to search online for examples)
3. Include your event's itinerary in place of the camp schedule
4. Include your 4 sponsorship donations somewhere on the brochure.
5. Continue your creative efforts to fulfill the requirements of the project.

Next class we will compose a sample Sponsorship Proposal Letter

Evaluating Sponsorship Opportunities

EQ - How can I evaluate potential sponsorship partners?

1. Activator - Hot Seat Questionnaire
2. Quiz
3. Quiz Review
4. Intro to Sponsorship Assignment (PPT from previous class)
5. Project Work Time
6. 30 Second Presentations
7. Reflection
1. What went well?
2. What could be improved

 EQ - How do organizations/individuals obtain sponsorship?

1. Activator - Discussion Question - How might you convince a business to sponsor you?
   
2.  Los Angeles Schools
1. Active Reading Review
2. Actively Read the article
3. Jot notes, key ideas, and unknown vocabulary
3. Discussion Questions
1. What event(s) created the need for these schools to seek sponsorship?
2. What are your thoughts regarding this school issue?
3. How did the school obtain sponsorship funding?
4. The Donegal connection 
5. Project Component - Assessing your potential sponsors
1. Create a list of negotiable terms your sponsors may want in exchange for their money or product donations.
2. Identify what your NFL team may be able to provide on a consistent basis.
3. Identify potential roadblocks that may form throughout the negotiation process.
6. Reflection
1. What is the easiest component of the sponsorship process so far?
2. What is the most challenging component of the process?

Intro to Sponsorship

Final NFL Presentations

1. TPS - What elements of a sales pitch would most likely influence your decision? Explain.
2. Pick a Winner
1. Who won?
2. Why?

EQ - How are sponsorships acquired?

1. Activator: Little League Story
2. Sponsorship PPT - CLICK HERE
3. Introduction to Sponsorship Letters
4. Sponsorship Letter composition
1. Research local businesses surrounding your stadium location
2. Determine the offering
3. Composition
5. TOD - How do you think sponsorships impact a company's marketing efforts?

Uniform Design

Excellent job!!!  The commissioner has approved your city as the site for the next MLB team.  He was thoroughly impressed with your reasoning and your efforts to show the proposed location of the stadium.  

As you know, every team must have a unique uniform.  Because of your success in impressing the league, you have been chosen to design your team’s uniform and apparel. 

Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel, therefore, it must appeal to the fans.

The following website will help you complete your task.  CLICK HERE

Lastly, write a paragraph to justify each branding decisions you have made
(Team Name, Color Scheme)

Location Analysis

You did an excellent job on your first two days on the job.  Today your task involves making a final decision.  Complete your city research and determine the best location for your new team.

You must compose an informative paper to explain and justify your decision.  Be sure to include the elements from our current unit of study (on the board).

This paper is required to be AT LEAST one full page.  Save this paper assignment as NFL City Selection in your student folder.

Paragraph 1 - Introduces your research and provides the benchmark information used to make your decision (details of the average MLB fan and the average MLB city).

Paragraph 2 – Describes City “A” in great detail.  Explain what makes this city a viable location for your MLB Team.

Paragraph 3 -Describes City “B” in great detail.  Explain what makes this city a viable location for your MLB Team.

Paragraph 4 – Announces your city selection AND provides justification of your decision.  Explain all of the deciding factors that led you to your decision.

After you finish your analysis

1. Find a specific location within your city to build your team's stadium. 
2. Use Google Maps to provide photo evidence of this location.
3. Use 3 levels of zoom for this photo
1. Zoom 1 - Shows the entire metropolitan area and surrounding locations.  This also includes a circled area denoting the stadium location.
2. Zoom 2 - Zooms in on the circled area and shows major roads near the stadium.  There is a circled area to show the specific site.
3. Zoom 3 - Shows only the stadium location. 

Creating a Sports Franchise

Welcome to MLB!

You have been approached by Major League Baseball (MLB) to create a new team.  You must research cities in the United States that do not currently have an MLB team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the methods of market segmentation.  Include the demographics of the city, the geography, transportation methods, and other items you believe impact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.

After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 

Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.

Lastly, create a presentation to announce your new team to the class using Prezi.

EQ - How are the fundamentals of marketing used to develop a Sports Franchise?

1. Activator - Splashdown: Marketing Concepts learned throughout our current semester
2. Welcome to the MLB
3. Introduction to Project
4. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an MLB franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographic, Behaviors, and Geographics
2. Compare and contrast the 2 cities and make your final city selection
5. Use Google Maps to show the location of the stadium within your chosen city
6. Develop a Brand for your new franchise
1.  Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Using a uniform design generator create a uniform for your franchise - Choose colors that match this area for your uniform

Personal Brand Action Plan

1. Personal Brand Statement Review
2. How will you grow your personal brand's value? - Action Plan Development
3. Exploratory Research - Branding in MLB
1. Today's Meet - Link Warehouse
2. Brand Info
3. Target Market Info
4. Etc.

Personal Branding - Final Touches

EQ - How does branding impact perception?

1. Activator - Brand Quiz
2. LINK
1. List - What do you know about branding?
2. Inquire - What information do you need to better understand brand development?
3. Note - Final Touches Handout*
4. Know - Show me
3. *Final Touches Handout
1. Identify your accomplishments
2. Define your next step
3. Be great!
4. Develop Your Personal Brand Statement
5. Define Action Steps for promoting your personal brand