Creating an Effective Brand

EQ - How do I create an effective brand?

1. Activator: LINK (Reading Apprenticeship)
2. Active Reading - The Basics of Branding (Reading Apprenticeship)

1.      Write questions you have

2.      Unknown words

3.      Key ideas

4.      Summarize after each section

5.      Jot notes in the margins

3.      AP – Know – Compile a list of items you have learned (answers to your inquiries, new ideas, new concepts)

4.      AP - Debriefing (new questions, uncertainties, identifying the most important components, what is branding, why is branding important)

5.      Activator – Visualization: Real “Mind Mapping” (Brand recognition)

6.      Discussion Questions

1. Should you consider developing a brand for yourself? Explain.
2. Do you currently have any personal branding? Explain

7.      Self-Discovery Project - Your Personal Brand (independent self-analysis/may branch out moving forward)

1.      How do you view yourself?

2.      How do others view you?

3.      Are these views congruent?  Why or why not?

4.      How do you want to be viewed?

8. AP - Prepare to develop a personal brand
1. In what channels (Place) do you currently have personal branding?
2. Analyze your current branding using SWOT Analysis.
3. Consider your various customer segments.
4. Identify what matters most to these customer segments.
5. Identify your current Marketing Mix.
9.  AP - Development
1. Use the handout to generate ideas for your brand.

Show us what you can do.  Do it!