Developing a Customer Persona

EQ - How is a customer persona crafted?

1. Activator - TPS: Identify the potential target market using the methods of market segmentation
2. AP - Table Talk - What is a customer persona?
3. Review Attempt 1 - Lay's Potato Chips (Last Class)
4. Introduction to Customer Persona Template -> HERE
5. Table Project - Using the Template - Lay's
6. AP - How close were you?
7. Table Talk - Try it again ->Use the Apple commercial shown below
8. TOD - What areas of Customer Persona development are the most clear?  The most unclear?