Branding

1. Activator - Q&A Marketing Mix
2. Quiz

EQ - How is a competitive brand established?

1. Activator - Famous Logo Quiz
2. Active Reading - The Basics of Branding
1. Write questions you have
2. Unknown words
3. Key ideas
4. Summarize after each section
5. Jot notes in the margins
3. Comprehension Questionnaire
4. Project - Your Personal Brand
1. Discussion Questions
1. Should you consider developing a brand for yourself? Explain.
2. Do you currently have any personal branding? Explain
2. Prepare to develop a personal brand
1. In what channels (Place) do you currently have personal branding?
2. Analyze your current branding using SWOT Analysis.
3. Consider your various customer segments.
4. Identify what matters most to these customer segments.
5. Identify your current Marketing Mix.
3.  Development
1. Use the handout to generate ideas for your brand.
2. Show us what you can do.  Do it!