- Activator - Q&A Marketing Mix
- Quiz
EQ - How is a competitive brand established?
- Activator - Famous Logo Quiz
- Active Reading - The Basics of Branding
- Write questions you have
- Unknown words
- Key ideas
- Summarize after each section
- Jot notes in the margins
- Comprehension Questionnaire
- Project - Your Personal Brand
- Discussion Questions
- Should you consider developing a brand for yourself? Explain.
- Do you currently have any personal branding? Explain
- Prepare to develop a personal brand
- In what channels (Place) do you currently have personal branding?
- Analyze your current branding using SWOT Analysis.
- Consider your various customer segments.
- Identify what matters most to these customer segments.
- Identify your current Marketing Mix.
- Development
- Use the handout to generate ideas for your brand.
- Show us what you can do. Do it!
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