Unit Assessment

EQ - How do I develop an equitable brand?

1. Activator - Splashdown: Marketing Concepts learned throughout our current semester
2. Introduction to Assessment Project - Welcome to MLB
3. Part 1 - Target Market Analysis - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Identify 2 U.S. cities in which no MLB team currently exists
2. Evaluate the market by completing a full analysis of the potential market (remember the methods of market segmentation)
3. Analyze the inhabitants of EACH city, its current infrastructure, the needs and wants of the market, etc.)
4. Compare and contrast the results of your research and justify your decision identifying the most meaningful target market. (Include a SWOT analysis with analysis)
5. Summarize this process in writing (MS Word/Google Drive)
4. Activator – TPS – What makes a great location for a pro stadium?
5. Part 2 - Location Analysis (Transportation Systems, Local Businesses,No flood zone,Etc.)
1. Introduction to Google Maps - Use Google Maps to show the location of the stadium within your chosen city
2. Introduction to Screen Shots – Create a detailed image to indicate the proposed location for a new MLB stadium
6. Activator – NFL Team Name Puzzle
7. Part 3 - Brand Development
1. What’s in a name?
2. Use your market analysis to develop a Brand for your new franchise (based on the history, heritage, or cultural identity of the city's inhabitants)
3. Using a uniform design generator create a uniform for your franchise - Choose colors that match this area for your uniform
8. Activator – Sell this pen
9. Part 4 - Introduction to Sales
1. Characteristics of an effective presentation
2. 10 Principles for the Best Sales Pitch Ever (Reading Apprenticeship)
3. Overview of Prezi
4. Prepare a Prezi as a Sales Pitch to announce the newest franchise and garner support of other league owners.
10. Part 5 - Presentations