Intro to Endorsements

EQ – How are endorsements different from sponsorships?

1. Activator: Peyton Manning
2. Preview - Advanced Organizer: 11-2 Sponsorship and Endorsements
1. Foldable
2. Textbook (p. 290-292)
3. Discussion Question - Based on the reading, what do we know about the Mastercard Ad?
4. Intro to Endorsements
5. Collaborative Pairs - Discovery Reading
1. Discovery Questionnaire
1. Defining endorsements
1. Pros & Cons of endorsements
6. Discussion Question - How do endorsements impact you and your buying behaviors?
7. Discussion Question - Do current cultural trends impact the way products and services are endorsed?  Explain your thoughts.
8. Debriefing
1. What are your thoughts regarding celebrity endorsements?
1. Positive?
2. Negative?
2. What are some concerns you may have regarding endorsements?
9. Discussion Question - Caveat emptor means "Let the buyer beware."  Use your understanding of endorsements to explain the importance of this Latin phrase.
10. TOD - Answer the EQ

MLB Camp

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.

The team wants to capture an audience compiled of boys ages 10-16.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the baseball camp and attract the target market, establish positive relationships with local businesses to obtain sponsorship (product or financial donations).

The following tasks are required.

1. Select the MVP of your team to host the camp
2. Create a tri-fold brochure (both sides) using Publisher or Word that will generate interest in the camp.
        - The cover features your MVP and has a title for the camp
        - Include camp events/a camp schedule
        - Lists 4 local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        - Includes a registration form (search online for a sample but create one instead of copy and pasting one
        – Shows images of the MVP
        – Shows creativity and quality use of technology

Intro to Sponsorship

EQ - How is sponsorship acquired?

1. Activator: Little League Story
2. Sponsorship PPT - CLICK HERE
3. Introduction to Sponsorship Letters
4. Sponsorship Letter composition
1. Research local businesses surrounding your stadium location
2. Determine the offering
3. Composition
5. TOD - How do you think a company's marketing efforts are impacted by sponsorship?

Sales Pitch 2

Your advertising company has been hired to help a television network find ways to use product placement in television shows.  It is especially interested in targeting young people, ages 16-25, who would view the television show.

Work with a group and complete the following activities:

1. Choose a television network and a television show for which to develop a product placement plan.
2. Select 2 products that could easily be "placed" in the show.  All of the products must be legal for use by all members of the target market and appropriate for family television viewing.
3. Research the products and identify their manufacturers.  Create examples of how one of these products could be place in the show and describe which characters would be involved with their use.
4. Use the methods of market segmentation to search information about the average viewer, ages 16-25.
5. Use all of this information to develop a sales pitch to be given to the TV Network first and then to the product manufacturers.

Sales Pitch Evaluation

Use MS Word to complete the following regarding YOUR pitch:

1. Complete a SWOT analysis for YOUR sales pitch
2. Summarize each element of the analysis with at least one paragraph each.
3. Use your analysis to complete the following:

If given a second chance, how would I sell my MLB Team?

Example of a Visual Aid

Sample Visual Aid for Sales Pitch