Tuesday, March 17, 2015

Intro to Sponsorship

EQ - How is sponsorship acquired?
  1. Activator: Little League Story
  2. Sponsorship PPT - CLICK HERE
  3. Introduction to Sponsorship Letters
  4. Sponsorship Letter composition
    1. Research local businesses surrounding your stadium location
    2. Determine the offering
    3. Composition
  5. TOD - How do you think a company's marketing efforts are impacted by sponsorship?

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