Using the Methods of Market Segmentation

EQ - How does one find a viable target market?

1. Activator: TPS - Explain the MOMS Funnel with images and words
2. Q&A
3. Splashdown - Make a list of potential target markets for DJH (on board)
4. Class Discussion
1. What potential target markets did you identify?
2. What patterns did you notice that all groups had in common?
5. Small Groups (4)
1. Choose a potential target market and summarize your use of the MOMS in identifying this segment of the market (Frayer on classroom whiteboard)
2. What made these groups unique?
3. Error Analysis - What information is based upon facts?  Opinions?
6. Class Discussion
1. How can we summarize the results of using MOMS into something meaningful?
7. AP - OYO - Try it: Frito-Lay
8. Debriefing
1. Discussion Question - What patterns can be identified?
2. Discussion Question - What conclusions can be reached based on the patterns?
9. TOD - Answer the EQ

15.9.12.E    Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.

Methods of Market Segmentation Continued

EQ - How does one find a viable target market?

1. Activator - Splashdown:  List and Describe the 4 Methods of Market Segmentation
2. The Funnel - Visual representation of MOMS
3. Revisiting our 1st Attempt
1. Review yesterday's efforts
1. What went well?
2. What can be improved? (Muddy Points Review)
2. Updates and Improvements
3. Class Share (on classroom whiteboard)
4. Discussion Question - What patterns can be identified?
5. Discussion Question - What conclusions can be reached based on the patterns?
6. AP - How does each Method of Market Segmentation help a marketing team? Explain.
7. Collaborative Pairs - Try it Again *PPT (whiteboards).
1. Choose a sports or entertainment company and identify the core customer base using the methods of segmentation (whiteboards)
8. Class Share
9. TOD - Updated Muddy Points

***Quiz on Methods of Market Segmentation next class

Intro to The Methods of Market Segmentation

EQ - How does one find a viable target market?

1. Activator – Revisiting yesterday’s class: What problems do you see in this method of evaluating individuals?
2. Introduction to Marketing (Frayer)
1. AP - What is the purpose of business?
2. AP – What is a market?
3. AP – What is marketing?
4. AP – What does marketing do to help a business achieve its goals?
3. Introduction to Methods of Segmentation (Frayer)
1. Demographics
2. Geographics
3. Psychographics
4. Behavioral
4. AP – TPS – List and describe the 4 methods of market segmentation (whiteboards)
5. AP – TPS – Explain why the 4 MOMS matter (whiteboards)
6. Together - Try it Again *PPT (whiteboards)
1. Demographics
2. Geo
3. Psycho
4. Behavior
7. With a Partner – Choose a sports or entertainment company and identify the core customer base using the methods of segmentation (whiteboards)
8. Class Share
9. AP - Muddy Points Grab Bag

Welcome to Sports and Entertainment Marketing

EQ - How is developing an understanding of a customer persona important to marketing?

1. Intro to Mr. Hill
2. Student Quotes
3. Project Descriptions
4. Syllabus Review
5. AP - TPS Splashdown– What are you most looking forward to about S & E Marketing
6. Student Personal SWOT
7. Intermission – Get to know a classmate
8. LeBron James & Jay-Z evaluation
1. Describe these individuals
2. Look closer
9. Class Discussion - What’s The Point (Connection to Marketing)
10. TOD – What problems do you see in this method of evaluating individuals?