Methods of Market Segmentation Continued

EQ - How does one find a viable target market?

1. Activator - Splashdown:  List and Describe the 4 Methods of Market Segmentation
2. The Funnel - Visual representation of MOMS
3. Revisiting our 1st Attempt
1. Review yesterday's efforts
1. What went well?
2. What can be improved? (Muddy Points Review)
2. Updates and Improvements
3. Class Share (on classroom whiteboard)
4. Discussion Question - What patterns can be identified?
5. Discussion Question - What conclusions can be reached based on the patterns?
6. AP - How does each Method of Market Segmentation help a marketing team? Explain.
7. Collaborative Pairs - Try it Again *PPT (whiteboards).
1. Choose a sports or entertainment company and identify the core customer base using the methods of segmentation (whiteboards)
8. Class Share
9. TOD - Updated Muddy Points

***Quiz on Methods of Market Segmentation next class