Project Based Assessment

EQ - How do I develop an equitable brand?

1. Activator - Splashdown: Marketing Concepts learned throughout our current semester
2. Introduction to Assessment Project - Welcome to NFL
3. Part 1 - Target Market Analysis - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Identify 2 U.S. cities in which no NFL team currently exists
2. Evaluate the market by completing a full analysis of the potential market (remember the methods of market segmentation)
3. Analyze the inhabitants of EACH city, its current infrastructure, the needs and wants of the market, etc.)
4. Compare and contrast the results of your research and justify your decision identifying the most meaningful target market. (Include a SWOT analysis with analysis)
5. Summarize this process in writing (Google Drive)
4. Activator – TPS – What makes a great location for a pro stadium?
5. Part 2 - Location Analysis (Transportation Systems, Local Businesses,No flood zone,Etc.)
1. Introduction to Google Maps - Use Google Maps to show the location of the stadium within your chosen city
2. Introduction to Screen Shots – Create a detailed image to indicate the proposed location for a new NFL stadium
6. Activator – NFL Team Name Puzzle
7. Part 3 - Brand Development
1. What’s in a name?
2. Use your market analysis to develop a Brand for your new franchise (based on the history, heritage, or cultural identity of the city's inhabitants)
3. Using a uniform design generator create a uniform for your franchise - Choose colors that match this area for your uniform
8. Activator – Sell this pen
9. Part 4 - Introduction to Sales
1. Characteristics of an effective presentation
2. 10 Principles for the Best Sales Pitch Ever (Reading Apprenticeship)
3. Overview of Prezi
4. Prepare a Prezi as a Sales Pitch to announce the newest franchise and garner support of other league owners.
10. Part 5 - Presentations

Introduction to Branding

EQ - How can a well-developed brand influence buyers?

1. Activator: Logo Quiz website - http://www.logoquiz.net/
1. How did you know all of these?
2. What story do these logos tell?
2. Active Reading - The Basics of Branding (Reading Apprenticeship)
1. write questions you have
2. Unknown words
3. Key ideas
4. Summarize after each section
5. Jot notes in the margins
3. AP - Comprehension Questionnaire
4. Discussion Questions
1. Should you consider developing a brand for yourself? Explain.
2. Do you currently have any personal branding? Explain.
5. Project - Your Personal Brand
1. How do you view yourself?
2. How do others view you?
3. Are these views congruent?  Why or why not?
4. How do you want to be viewed?
6. Prepare to develop a personal brand
1. In what channels (Place) do you currently have personal branding?
2. Analyze your current branding using SWOT Analysis.
3. Consider your various customer segments.
4. Identify what matters most to these customer segments.
5. Identify your current Marketing Mix.
7. Brand Development
1. Use the handout to generate ideas for your brand.
2. Show us what you can do.  Do it!

Hot Seat Challenge

EQ - How do pricing strategies impact a customer's economic utility and a Product's Life Cycle?

1. Activator - TPS Splashdown
2. DECA Challenge

Testing Economic Utility

EQ - How does economic utility impact supply and demand?

1. Q & A
2. Quiz
3. Food Experiment: Consumption Utility *
4. Example of Charting Utility
5. Chart your Consumption Utility
6. Discussion Question - What did this experiment illustrate regarding a customer’s economic utility?
7. TOD: 
1. How do you think the Law of Diminishing Marginal Utility impacts the Product Life Cycle?
2. What can a marketing team do to offset this impact?

Economic Utility

EQ – How are the forms of economic utility different?

1. Activator:
   
2. Pair Think 
1. What is the connection to the Product Life Cycle?
2. How has the product changed over the years?
3. How has the pricing strategy changed over the years?
4. How has the distribution improved over time?
3. OYO - Why has Apple chosen to make these changes?
4. Class Discussion
5. Introduction Economic Utility
1. Reading Apprenticeship
2. Frayer Foldable
6. TOD - What has Apple done with to show consideration for the forms of economic utility?
7. Preview of tomorrow's activity