Trends and the Product Life Cycle

EQ - How does the Product Life Cycle impact marketing teams?

1. Activator -  Check out these CrazyFads
1. Review each decade's fads
2. Choose 1 fad from each decade and describe its impact in American culture
3. Research the fad to better your understanding of it.
1. Basic History
2. How it caught on
3. When it ended
4. What caused it to end
4. Write a 1 page summary of your findings.
2. Projected trends for 2016
3. Choose 1 of the 15 Forecasted Trends of 2015
1. Explore it in a way that you could lead a conversation about the topic
1. How did the trend begin?
2. How are companies using the trend in real life?  Be specific and give detailed examples
3. What are your personal thoughts regarding this trend?  Be specific and detailed when describing your thoughts?
2. Develop a visual aid to share this trend with the world.
1. Create a blog post that includes your answers from the previous assignment.
2. Incorporate images, videos, links to further engage your audience.
3. Save your work to your Google Drive
4. TOD - 1/2 sheet response
1. What patterns have you noticed that exist for most trendy products/ideas?
2. Predict what this means for a marketing team. 

Marketing Mix Analysis

EQ - How do I create an effective marketing mix?

1. Activator – Using the Marketing Mix
1. What would your new marketing look like?
2. Sound like?
3. What message would you focus on?
4. How did you make these choices?
2. AP - Collaborative Pairs Ad Review
1. HOTS - Compare and Contrast
1. Commercial 1
2. Commercial 2
1. What similarities exist between the two TV commercials?
2. What differences exist between the two TV commercials?
3. Explain why the similarities and differences exist.
2. Discussion Question - How do you think customers responded after being bombarded with these ads?
1. Identify the Target Market
2. Explain the Customer Persona used to develop the ad
3. Identify the elements of the marketing mix in the ad
4. Evaluate the effectiveness of the ad at making a connection with the target market
5. Does it look like THIS?  Why or why not?
3. Discussion Question - Why did the 3rd company respond this way?
3. Muddy Points Grab Bag
4. AP - CP - Day at the Beach – Mini Golf
1. AP – Identify a target market
2. AP – Develop a customer persona for your target market
3. Serve as a Consultant for a boardwalk business
1. AP - Develop a marketing mix for this business to connect with the target market
4. Create a marketing tactic to connect to your target market
5. Group Presentations – Share the results of the groups work
1. Audience – Utilize an organizer to jot notes
2. AP - Audience – How well did they define their customer segment?
3. AP - Audience – How accurately have they depicted the Marketing Mix?
4. AP – Do you think the marketing would be effective? Why or why not?
6. TOD
1. AP - How did identifying the customer persona help you evaluate the opportunity to satisfy a mini golfer?
2. AP – How can fundamental marketing strategy influence a target market?
7. Unit Exam - Next Class

Analyzing the Marketing Mix

EQ - How can a fundamental marketing strategy impact a target market?

1. Activator - Muddy Points Review
2. Quiz - Elements of the marketing mix
3. AP - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
4. Intermission - Muddy Points
5. College Refrigerator Story
6. AP – Omeletteville
1. TPS - Identify elements of the video that depict the marketing mix
2. Class Discussion
7. AP – What would you do differently to enhance the effectiveness of the marking mix?  Explain.
8. OYO - Choose a piece of marketing and complete the following:
1. Identify each strategic element of the marketing based on the marketing mix.
2. Identify the customer persona that the marketing targeted.
3. Define the larger target market for the marketing.
4. Complete a SWOT Analysis to evaluate the effectiveness of the marketing making a connection with the intended target market.
5. Describe at least 3 ways the company could increase the number of gross impressions.
9. TOD - Muddy Points

Intro to the Marketing Mix

EQ - How can we find a viable target market?

1. Activator - Solution Grab Bag
2. Classroom Discussion - What went wrong?
3. Collection of the Assessment

EQ - How do I explain the fundamental marketing strategies?

1. Activator - Favorite Super Bowl Commercials (one opinion)
2. Discussion - The cost of 30 seconds is what?!?!
3. Class Collaboration - As a class, define the various target markets for Super Bowl advertisers.
4. Collaborative Pairs - Develop a customer persona for one of the target markets (on the board)
5. Drawing Conclusions - What do all of these ads have in common?
6. Activator - TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
7. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
8. Lecture w/ Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
1. Product
2. Price
3. Pace
4. Promotion
9. AP – How did the Super Bowl commercials incorporate these marketing strategies to connect with potential customers?
10. TPS - Jigsaw 4 P's 
1. 1's - Product
2. 2's – Price
3. 3's – Place
4. 4's – Promotion
11. Muddy Points
12. TPS - Why is your group's element of the marketing mix the most important (HOTS - Constructing Support)
13. AP - 4 Corners Argument 
14. Intermission - Muddy Points

Unit 1 Assessment

EQ - How do we find a viable target market?

1. Activator: Mistakes
1. What is the biggest mistake you have made?
2. What contributed to you making that mistake?
3. What have you learned following your mistake?
2. Briefing – Constructing Support
3. Unit Assessment – Why did Crystal Pepsi Fail
1. (Re)Introducing Crystal Pepsi – What went wrong?
2. Resources
1. Textbook (p. 92-93) – Read and Take Notes
2. Handout – The history of Crystal Pepsi
3. Super Bowl commercial
4. Your understanding of Unit 1 concepts
4. Assessment Pt. 2 - Open Ended – What would you have done differently? Explain why by constructing support.  

Using the Methods of Market Segmentation

EQ - How does one find a viable target market?

1. Activator: TPS - Explain the MOMS Funnel with images and words
2. Q&A
3. Splashdown - Make a list of potential target markets for Nike (on board)
4. Class Discussion
1. What potential target markets did you identify?
2. What patterns did you notice that all groups had in common?
5. Small Groups (4)
1. Choose a potential target market and summarize your use of the MOMS in identifying this segment of the market (Frayer on classroom whiteboard)
2. What made these groups unique?
3. Error Analysis - What information is based upon facts?  Opinions?
6. Class Discussion
1. How can we summarize the results of using MOMS into something meaningful?
7. AP - OYO - Try it: Frito-Lay
8. Debriefing
1. Discussion Question - What patterns can be identified?
2. Discussion Question - What conclusions can be reached based on the patterns?
9. TOD - Answer the EQ

15.9.12.E    Research and analyze consumer behavior patterns and the effect of those patterns on business and the economy.