Intro to the Marketing Mix

EQ - How can we find a viable target market?

1. Activator - Solution Grab Bag
2. Classroom Discussion - What went wrong?
3. Collection of the Assessment

EQ - How do I explain the fundamental marketing strategies?

1. Activator - Favorite Super Bowl Commercials (one opinion)
2. Discussion - The cost of 30 seconds is what?!?!
3. Class Collaboration - As a class, define the various target markets for Super Bowl advertisers.
4. Collaborative Pairs - Develop a customer persona for one of the target markets (on the board)
5. Drawing Conclusions - What do all of these ads have in common?
6. Activator - TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
7. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
8. Lecture w/ Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
1. Product
2. Price
3. Pace
4. Promotion
9. AP – How did the Super Bowl commercials incorporate these marketing strategies to connect with potential customers?
10. TPS - Jigsaw 4 P's 
1. 1's - Product
2. 2's – Price
3. 3's – Place
4. 4's – Promotion
11. Muddy Points
12. TPS - Why is your group's element of the marketing mix the most important (HOTS - Constructing Support)
13. AP - 4 Corners Argument 
14. Intermission - Muddy Points