Project Based Assessment - Branding

Welcome to MLB!

You have been approached by Major League Baseball (MLB) to create a new team.  You must research cities in the United States that do not currently have an MLB team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the methods of market segmentation.  Include the demographics of the city, the geography, transportation methods, and other items you believe impact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.

After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 

Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.

Lastly, create a presentation to announce your new team to the class using Prezi.

EQ - How are the fundamentals of marketing used to develop a Sports Franchise?

1. Activator - Splashdown: Marketing Concepts learned throughout our current semester
2. Welcome to the MLB
3. Introduction to Project
4. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an MLB franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographic, Behaviors, and Geographics
2. Motivations, Perceptions, etc.
3. Compare and contrast the 2 cities and make your final city selection
5. Use Google Maps to show the location of the stadium within your chosen city
6. Develop a Brand for your new franchise
1.  Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Using a uniform design generator create a uniform for your franchise - Choose colors that match this area for your uniform