Kickstarter Campaign - Intro to Marketing Plans

TODAY IS THE DAY!!!!

As a group you will evaluate two Kickstarter Projects; one that is succeeding and one that is failing.  Complete a SWOT Analysis to understand the projects.  Determine what is creating the success of one and the lack of success in the other.

The long-term goal of this project is to develop a marketing plan to relaunch the failed campaign and make it successful.  You will learn the elements of a marketing plan and incorporate your marketing skills to create a new plan.

The following links should help you create a marketing plan for your new Kickstarter launch.

EVERYONE should complete Kickstarter School at this link ---> Kickstarter School

1. 10 Tips I Wish I knew before I Launched My Kickstarter Campaign ----> Dwight Peters 
2. How to Create a Compelling Video for Your Kickstarter Campaign ----> Aimee Cebulski
3. 10 Simple But Effective Ways to Kickstart Your Kickstarter Video ----> Chip Dizard
4. Crowdfunding Secrets: 7 Tips For Kickstarter Success ----> Amadou Diallo 
5. Step-by-Step Guide to Launching a Successful Kickstarter Campaign ----> Cathryn Lavery

REMEMBER - Understanding your target market is the most important factor of our collaborative success.  I trust that each of you will work together to make the planning stage of this project amazingly successful.

FOR YOU - If you'd like to run your ideas by me, post them with your specific questions to the blog as a comment below.

Event Planning Using Sponsorship

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.

The team wants to capture an audience compiled of boys ages 10-16.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize a sports camp and attract the target market AND establish positive relationships with local businesses.

The following tasks are required.

1. Select the MVP of your team to host the camp
2. Create a tri-fold brochure (both sides) using Publisher or Word
        - Includes camp events – Click Here for a sample
        - Lists 4 local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology

PLEASE NOTE - Those who have chosen an alternative event

1. Choose a person to represent your event
2. Create a brochure using Publisher or Word (feel free to search online for examples)
3. Include your event's itinerary in place of the camp schedule
4. Include your 4 sponsorship donations somewhere on the brochure.
5. Continue your creative efforts to fulfill the requirements of the project.

Next class we will compose a sample Sponsorship Proposal Letter

Intro to Sponsorship

EQ - How is sponsorship acquired?

1. Activator: Little League Story
2. Sponsorship PPT - CLICK HERE
3. Introduction to Sponsorship Letters
4. Sponsorship Letter composition
1. Research local businesses surrounding your stadium location
2. Determine the offering
3. Composition
5. TOD - How do you think a company's marketing efforts are impacted by sponsorship?