Kickstarter Campaign - Intro to Marketing Plans

TODAY IS THE DAY!!!!

As a group you will evaluate two Kickstarter Projects; one that is succeeding and one that is failing.  Complete a SWOT Analysis to understand the projects.  Determine what is creating the success of one and the lack of success in the other.

The long-term goal of this project is to develop a marketing plan to relaunch the failed campaign and make it successful.  You will learn the elements of a marketing plan and incorporate your marketing skills to create a new plan.

The following links should help you create a marketing plan for your new Kickstarter launch.

EVERYONE should complete Kickstarter School at this link ---> Kickstarter School

1. 10 Tips I Wish I knew before I Launched My Kickstarter Campaign ----> Dwight Peters 
2. How to Create a Compelling Video for Your Kickstarter Campaign ----> Aimee Cebulski
3. 10 Simple But Effective Ways to Kickstart Your Kickstarter Video ----> Chip Dizard
4. Crowdfunding Secrets: 7 Tips For Kickstarter Success ----> Amadou Diallo 
5. Step-by-Step Guide to Launching a Successful Kickstarter Campaign ----> Cathryn Lavery

REMEMBER - Understanding your target market is the most important factor of our collaborative success.  I trust that each of you will work together to make the planning stage of this project amazingly successful.

FOR YOU - If you'd like to run your ideas by me, post them with your specific questions to the blog as a comment below.