Product Placement

Your advertising company has been hired to help a television network find ways to use product placement in television shows.  It is especially interested in targeting young people, ages 16-25, who would view the television show.

Work with a group and complete the following activities:

1. Watch the Wayne's World - Product Placement Video
2. Choose a television network and a television show for which to develop a product placement plan.
3. Select 2 products that could easily be "placed" in the show.  All of the products must be legal for use by all members of the target market and appropriate for family television viewing.
4. Research the products and identify their manufacturers.  Create examples of how one of these products could be place in the show and describe which characters would be involved with their use.
5. Use the methods of market segmentation to search information about the average viewer, ages 16-25.
6. Use all of this information to develop a sales pitch to be given to the TV Network first and then to the product manufacturers.