Developing Marketing

EQ - How do we find a viable target market?

1. ML: Topic Review
1. SWOT Analysis
2. Methods of Market Segmentation
3. Customer Persona
4. Marketing Mix
5. Meaningful Market Test
2. CP - How do you market potato chips to teens?
3. CERA - Frito-Lay and Teens
1. Identify the details of the Target Market Analysis completed by FL.
2. Customer Persona
1. CP - Develop a Customer Persona for today's teen.
1. Resource - Buffer Social
2. Did FL choose a meaningful market?
3. Marketing Mix
1. How did FL incorporate marketing mix strategies to connect with teens?
4. TPS
1. Do you think the strategy worked?  Use a SWOT Analysis to respond to the prompt.  Explain your rationale.
5. How would you change the marketing mix strategies to connect with today's teens?
4. Discussion Questions:
1. What do you think the biggest mistake people/companies make when trying to connect with teens?
5. Briefing – Constructing Support
6. What Went Wrong? 
1. (Re)Introducing Crystal Pepsi 
2. Resources
1. Textbook (p. 92-93) – Read and Take Notes
2. Handout – The history of Crystal Pepsi
3. Super Bowl commercial
4. Your understanding of Unit 1 concepts
7. Partt. 2 - Open Ended – What would you have done differently? Explain why by constructing support.