Final Marketing Plan - My Band Challenge

This project will allow each of you to create a marketing strategy for an up-and-coming musician.  You may choose a band from the Launch Music Conference website or use a band with members from DHS.

1. Graphic Organizer - Use this to complete the situational analysis 
1. You can print a copy of this or take notes on paper that follow this format.
2. Textbook p. 256-259 (these are found on the back book shelf)
1. Independently Read for Understanding (Take Notes)
2. Choose a band from the LAUNCH website 
3. Assess the band's current use of the 4 P's
1. Visit the band's site
2. Create a sim-card foldable to organize the 4 P's you see
3. Create a bulleted SWOT Analysis

The above-listed items are expected to be complete by class on Tuesday

1. Mini-lesson – Market Segmentation
1. Process of Market Segmentation
2. Purpose
2. Defining the Target Market *
1. Identify the band's target market using the methods of segmentation
2. Justify this decision in a one paragraph response
3. Remember *This market must be meaningful*
3. Mini-lesson – Mission Statements
1. The nature of the business
2. The reason it exists
4. Mission Statement Development *
1. What does the band do (Be absolutely specific - we know they make music, but what separates them from everyone else?)
2. Establish goals for the band (Why does this band exist)
5. Mini-lesson – Strategies & Tactics
1. Defined
2. Connection to each other
3. Connection to Mission Statement
6. Strategy Development *
1. Utilize pages 261-270 to help develop marketing strategies
2. Your additional handouts may help you too
3. *REMEMBER* What are you and the band trying to achieve by creating this marketing plan?  These strategies must align with the Mission Statement.
7. Tactic Development *
1. Develop at least 5 tactics to execute your strategy for promoting the band
2. See project guidelines handout for additional details
3. *Remember* You may need to incentivize fans to help you
8. Set Promotional Goals
1. What do you hope this promotional plan accomplishes
9. Launching the Marketing Plan
1. Organize the overall promotional plan
2. Create a timetable for implementation
3. Determine your benchmark assessments to determine the success of the plan
4. Establish deadlines to modify and adjust the plan as necessary