A Deeper Look at Market Segmentation

EQ - How does one find a viable target market?

1. Activator – Do Now
1. AP – What is marketing? 
2. AP – What is a market?
3. AP – What is a Target Market?
4. AP – How do we identify a target market?
2. Digging into the Methods of Market Segmentation - Visual Funnel
1. Demographics
2. Geographics
3. Psychographics
4. Behavioral
3. Discussion - Relationship to Mini-Thon?
4. Together - Clique Evaluation
5. AP - How has your initial view of students at Donegal changed?
6. Discussion Question - Which students should you approach to reach the goals of the Mini-Thon Committee

Target Market Analysis - Practice

1. HOTS - Compare and Contrast
1. Commercial 1
2. Commercial 2
1. What similarities exist between the two TV commercials?
2. What differences exist between the two TV commercials?
3. Explain why the similarities and differences exist.
3. Discussion Question - How do you think customers responded to these ads?
1. Identify the Target Market
2. Evaluate the effectiveness of the ad at making a connection with the target market
4. TPS - If you were a competing company, how would you respond?
1. Does it look like THIS?  Why or why not?
5. Discussion Question - Why did the 3rd company respond this way?
2. AP - Muddy Points Grab Bag